Travel allowed Aidan Sweeney to really develop his appreciation and knowledge of beer. Aidan has been running public and private beer tastings in Dublin for the past 3 years. Described as a "beer brain", a particular passion is introducing beers to new audiences and his beer tastings are occasions to discover beer and not to feel intimidated about asking questions or sharing comments. As a beer advocate, he feels this is extremely important for raising beer's profile as a beverage to be celebrated like wine or whiskey. He is passionate about expanding the consumer base for well-made beer, especially in the flourishing Irish beer scene and is a member of the consumer groups Beoir and CAMRA. He has provided advice and insights to businesses in the retail and brewing sectors. More generally, as a public affairs executive, he specialises in areas of enterprise policy, with a focus on encouraging start-ups.