Des currently works for Molson Coors Brewing Company Ireland where he is head of Training and education for Ireland & UK. Des started life in the drinks industry as a merchandiser for Gilbey's Wines & Spirits and over the following 14 years with the company achieved a knowledge of wine to level 4. It was a family holiday to San Diego that opened his eyes to the world of craft beer and he hasn't looked back since. His role within the business is clear, train the commercial teams to be comfortable, and confident talking to customers about the portfolio of beers and more importantly help educate customers and staff to understand craft beer and confidently engage with the consumers. Des is looking forward to the future "The skill and quality of beer coming out of breweries in Ireland at the moment is unbelievable and there is so much more to come".