Ed Hughes is Sharp's Retail and Hospitality Manager and is responsible for the management of the brewery shop, the online shop and customer/ consumer hospitality.
Ed grew up in Rock, North Cornwall, but his passion for beer began while managing bars in Nottingham including the infamous Brass Monkey at the age of 19. A trip to Belgium around this time inspired and educated Ed, not just in the quality and variations of flavour of beer but the pride the Belgians had in beer and beer service, a similar respect that French have with wine. Returning to Cornwall in 2006, Ed started working at the St Enodoc Hotel as Bar Manager progressing to restaurant manager where he was lucky enough to work with Nathan Outlaw. During this time, Ed became a member of Sharp's flavour panel which meets each week to sample and provide feedback on the flavour and quality of Doom Bar. Awed by the knowledge and expertise of Director of Brewing, Stuart Howe, Ed decided to join the brewery in 2008 and set about re-invigorating the brewery shop and passing on his huge passion for Sharp's beers to his customers.
Today Ed provides expert beer tastings both at the brewery and with key customers at their premises and is in the process of completing his Beer Sommelier accreditation